Hulu has finally arrived on Nintendo Switch, but Nintendo didn't announce it in the usual Nintendo way.
There was no Nintendo Direct. No press release. Not even a Hulu-themed amiibo to announce the release of Nintendo Switch's first streaming service in the US, Hulu! However, if you hop into the Nintendo Shop app on your Switch, the familiar green hue of Hulu will be there, slapped with a big NEW sign on it.
Finally, all your favorite shows on Hulu are available on your mobile console to enjoy wherever you like! With this being such an auspicious occasion, why wouldn't Nintendo or Hulu want to announce this in their usual flare?
While we can't speculate, we can look to the words of Nintendo of America's COO Reggie Fils-Aime when he was asked about streaming services in March, around the time the Switch came out.
What I would say is this: We built the Nintendo Switch to be a world-class gaming device, meaning we want you first and foremost to play games on the system and have an incredibly fun experience.
We're talking to a range of companies about other services, companies like Netflix, Hulu, Amazon — things that will come in time. In our view, these are not differentiators. What differentiates us is the way you play with the Nintendo Switch and what you can play. And that will continue to be our focus into the future as we continue driving this platform.
The most likely answer, Nintendo simply didn't want to make it a big deal because, like Reggie says, "[Streaming Services] are not differentiators." Well, differentiators or not, it's nice to finally be able to stream all of our favorite shows on the go, so long as you have an account and wi-fi.
Hulu is available now on the Nintendo Shop for Nintendo Switch in the US.