343 Industries and Mattel Sign Huge Toy License Agreement

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Massive news for toy collectors, Mattel and 343 Industries will be shipping out a massive line of Halo toys, thanks to the exclusive licensing agreement they just signed.  The partnership was in the making for some time thanks to their previous history together, according to Bonnie Ross, Microsoft Corporate Vice President and Head of 343 Industries.

“The success we’ve seen with the Halo MEGA Bloks franchise over the years laid the foundation for this partnership; We’re excited to work with Mattel to bring innovative, quality and, most of all, fun products to old and new Halo fans alike.”

The partnership is a huge one for both parties as Halo is such a popular brand, it’s garnered over $5 billion in revenue.  This will also help in unifying both the gaming and action figure roll outs so fans can get everything they’d normally get in the game, on the shelves as well.  This is something that Joe Lawandus, SVP of Design and Marketing, Toy Box at Mattel is really excited about.

“We’re excited to expand our relationship with Halo and 343 Industries to create and collaborate on a broad range of multi-category toys and collectibles; From MEGA Bloks to blasters, action figures to radio controlled vehicles, our new line for 2016 features something for Halo fans everywhere.”

Halo will have a big footprint at this year’s New York Toy Fair, happening this weekend.  Thanks to the partnership, fans can see the entire Mega line on Sunday which will consist of these toys…

  • Halo Mega BloksDual Mode UNSC Warthog (SRP: $29.99) – Twice the firepower makes for twice the ride. This buildable ground vehicle comes ready to deal out double the devastation, with a dual-mode capability that lets you switch between either a Gauss Cannon or Rocket Launcher as your turret-mounted weapon.
  • Halo Mega Bloks Heroes Asst. II (SRP: $4.99) – Legendary Spartans assemble with Halo Heroes Assortment by Halo Mega Bloks that includes Sgt. Forge, Spartan DeMarco, ODST Romeo, and the multiplayer armors: Spartan Scout, Spartan Oceanic, and Spartan Gungnir. Packed with additional detail and iconic weapons, each of these highly collectible heroes comes with detachable armor and can be posed on a deluxe buildable display stand.
  • Halo Mega Bloks Fireteam Asst. (SRP: $15.99) – Assemble your forces and prepare your troops for battle with the Fireteam Assortment by Halo Mega Bloks. Employed by the UNSC and Covenant alike, small units of highly-trained soldiers are used for tactical expertise and flexibility during combat operations.
  • Halo Mega Bloks UNSC Vehicle (SRP: $69.99) – Batten down the hatches with this new UNSC vehicle by Halo Mega Bloks. Rigged with ironclad defenses, this buildable, eight-wheeled artillery tank comes fully loaded with a massive, pivoting cannon. Build the vehicle, and brace your Spartan for an attack from the approaching Covenant Brutes.
  • BoomCo. Halo UNSC MA5 Blaster(SRP: $49.99) – One of the most iconic, go-to weapons of choice for the Master Chief. Includes true-to-game features – rapid-fire action, interchangeable clips and extra QwikClip storage in stock. Its size, speed and QwikClip compatibility make it a must-have item.
  • BoomCo. Halo Brute Spiker (SRP: $19.99) – Featured in the upcoming Halo Wars 2 and includes the QwikClip system, designed not to jam, for quick-fire action and rapid reloads. Comes with authentic, intimidating Brute Spiker blades and includes 6-dart QwikClip and 6 darts.
  • Halo Warthog + 12” Master Chief (SRP: $49.99) – Step into the Halo universe with the Warthog deluxe vehicle and figure. Recreate epic missions with the UNSC’s premier ground transportation vehicle in epic scale, complete with a rotating weapon turret to fit your favorite Spartan or Covenant figures. Includes fully articulated, removable 12” Master Chief figure.
  • Halo 6″ Figure Assortment (SRP: $19.99) –All new 6” collectible action figures series brings the Halo universe to life! More than 30 points of articulation in a highly poseable form. Each figure includes mix-and-match armor suit and 1-2 iconic, interchangeable weapons so you can customize your figure for battle.
  • Halo Ghost Vehicle + 6” Figure (SRP: $29.99) – Step into the Halo universe with the Ghost vehicle and 6” Elite Officer figure. Includes highly detailed 6” figure with removable armor and weapon.
  • Halo 12″ Figure Assortment (SRP: $9.99) – Step into the Halo action with the all new Halo 12” figure assortment. Each figure stands 12” tall and includes 15 points of articulation. Figures include one iconic, interchangeable weapon that can store on back of figure and authentic, game-inspired design based on characters from the Halo universe.
  • Tyco Halo Warthog ONI Anti-Tank Radio Control Vehicle (SRP: $49.99) – The deluxe Warthog ONI Anti-tank Radio Control vehicle is fully functional with forward/backward and right/left steering and missile firing capabilities. 
  • Tyco Halo Warthog Light Reconnaissance Radio Control Vehicle (SRP: $29.99) – The Warthog Light Reconnaissance Radio Control vehicle is fully functional with forward/backward and right/left steering capabilities.
  • Halo Energy Sword (SRP: $49.99) – LFX and motion-activated SFX deliver life-like Halo experience, includes “Try Me” feature. Recreate epic Covenant vs. Spartan battles with Halo-inspired Covenant deco and design.
  • Tyco Halo Radio Control Vehicle *product title pending* (SRP: $29.99) – All new Halo Radio Control vehicle is fully functional with forward/backward and right/left steering capabilities.

All products will be available this fall.

What do you think of the partnership?