Disney Announces Massive Star Wars & Frozen 2 Product Launch for October

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For the first-time ever, Disney is planning a massive product release for two major franchises on the same day.  This October, just a month ahead of the release of Frozen 2 and 2 months ahead of the yet-to-be-titled Star Wars Episode IX, Disney plans on rolling out boat-loads of products for fans to show their love for Star Wars and Frozen.  The events will simultaneously take place on October 4, 2019 and they will be called Frozen Fan Fest and Triple Force Friday.

“This is truly an epic moment for fans, families and retailers as products for two of the biggest-ever entertainment franchises hit shelves simultaneously, says Ken Potrock, President, Consumer Products Commercialization. “We’ll be working with our partners to create suitably spectacular celebrations for each, in line with the excitement and anticipation of the legions of Star Wars and Frozen fans around the globe.”  

Triple Force Friday

For Star Wars fans, at 12:01am on October 4, 2019, stores around the world will open its doors to allow you to raid all of the latest Star Wars toys, collectibles, housewares, books, apparel, and more.  However, it won’t be limited to just Star Wars Episode IX-related products.  In fact, 3 of the biggest Star Wars titles will be represented during Triple Force Friday, hence the “Triple”.

  • The highly anticipated, final installment of the Skywalker Saga, Star Wars: Episode IX
  • The first-ever Star Wars live-action series, The Mandalorian, set to debut exclusively on the upcoming streaming service, Disney+.
  • The latest title from EA and Respawn – Star Wars Jedi: Fallen Order – a brand-new action adventure game releasing Holiday 2019

All details regarding the festivities, toys and events surrounding Triple Force Friday will be kept under wraps until closer to the event, with some products not being revealed until October 4, 2019.

Frozen Fan Fest

For Frozen fans, Frozen Fast Fest will kick off on October 4, 2019 with stores, around the world, releasing all-new Frozen 2 inspired fashion accessories, toys, collectibles, housewares, books, apparel, and more.  Additionally, this worldwide event will also feature musical moments, in-store events, and tons more.  After October 4, though, the fun won’t end.  More of these special events will sprout up after the film’s November 22, 2019 release, as new products will continue to be placed on shelves.

October 4, 2019 is going to be a wild day for both Star Wars fans and Frozen fans, alike! As more news about event details and products are revealed, we’ll have them here!