Box Office Prognosis: Audiences Are Still Hungry for ‘Games,’ But Not So Much for ‘Pie’

As I predicted last weekend, The Hunger Games can’t be stopped.  Its third week out, and the film has barely dropped to $33 million.  Just to put that in context, Wrath of the Titans made only a couple million dollars more last weekend, and that was its first few days out.  At this point, The Hunger Games has been in theaters for almost a month.  That’ an incrdible hold, unlike anything we’ve seen in quite some time (maybe Harry Potter and the Deathly Hallows Part 2, but even that fell harshly in the weeks following its release).  Blame a dirth of other cinematic choices for this one; there hasn’t been a film as positively received as Hunger Games since the films release.  And since April is overall a lackluster month for movies, don’t expect a film to push a $30 million opening anytime soon (Avengers will probably be the first after Wrath).

In second place was American Reunion, the return of the once unsinkable American Pie franchise.  The series hasn’t had a film hit theaters since 2003’s American Wedding, and things have changed in the film world since then.  R-rated comedies are more popular due to the likes of Judd Apatow, and the cast of the series really haven’t done much in the past decade to really become huge stars.  In addition, the Pie brand has really gone downhill due to horrible, direct to DVD spinoffs such as The Naked Mile and Band Camp.  Thus, it should be no surprise that this sequel made less money then the first three; the interest just isn’t there anymore.  And well a $22 million dollar take is respecatable, I’m sure its not the money Universal was really hoping for.  Just to put things in perspective, the last two films grossed more than Wedding, and they were received much more negatively AND released 10 years ago.  Well Wedding isn’t a bomb (it will make back its $50 million budget and then some)…its still a disappointing end to this once unstoppable franchise.


Speaking of unstoppable, let’s talk Titanic.  The king of the box office for over 12 years is back with a nearly released, Cameron approved 3D post converstion.  The film made about $17 million over the weekend, which is towards the lower end of 3D re-releases (in the current day and age, anyway).  Still, I’m sure Paramount isn’t complaining…at this point, the 3D conversion money is just icing on the cake; they won’t be losing money either which way it goes.  What will be losing money though is Clash of the Titans, which fell to fourth place over the weekend with a take of $14 million.  That’s about a $20 million drop for the movie, which is not good considering how low the film opened in the first place.  With a budget of $150 million and the film probably only barely grossing $100 million when all is said and done, I wouldn’t place any bets on a Titans 3 anytime soon.

Finally, we have Mirror Mirror, which moved from third place to fifth place over the last week.  The drop was expected considering the competetion, and a 39% drop seems relatively small when you get done to it.  But with a budget of $85 million, things look bad for the first Snow White adaptation of the year.  I bet Universal is hoping for better look with their darker, edgier take on the material this June.  If that one fails, then it proves once and for all that live action adaptations of famous fairy tales are just not a good idea at all (you heard me, Gepatto and Peter Pan Begins!)

Anyways, the chart:

1. The Hunger Games—$33,111,557

2. American Reunion—$21,514,080

3. Titanic 3D—$17,285,453

4. Wrath of the Titans—$14,732,121

5. Mirror Mirror—$11,095,140

6. 21 Jump Street—$10,001,381

7. Dr. Seuss’ The Lorax—$5,030,025

8. Salmon Fishing in the Yemen—$992,428

9. Housefull 2$847,132

10. John Carter—$830,305

And that does it for this week’s Prognosis!  Be sure to check back next week when Cabin in the Woods and The Three Stooges try to steal the box office crown from The Hunger Games!  I mean, they won’t, but at least they’ll try!  Until next time!