Why do certain films fail? Why do others succeed? I look at a film like Bucky Larson: Born to Be A Star and all I see is a box office disaster in the making. On the other hand, I look at Warrior and I see a huge hit. But the difference between the two films box office wise is a mere 4 million. FOUR MILLION. By comparison, Contagion grossed 20 million dollars more than Bucky Larson. From what I’ve heard, Warrior is a very good film, and the fact that a mere 4 million separates it from the like of Bucky Larson (which is complete drech) is utterly saddening.
But let’s not talk about the sad stuff right now. Let’s talk about the positives! Steven Soderbergh’s new picture, Contagion, opened wide with a pretty hefty sum. Well it didn’t set the world on fire, it did enough to finally remove The Help from the Box Office thrown. After a staggering four weeks in a row, taking down The Help was an accomplishment in and of itself. Sadly, it may not be enough to qualify Contagion as a success. With a budget of $60 million (hey, they had to pay that huge cast SOMEHOW), the film may barely break even. Then again, this type of film is generally popular with the overseas crowd, so lets just wait and see what happens.
What we won’t have to wait and see on is The Help, which can already be qualified as a run away success. Despite lowing a level in the standings, The Help has grossed a very impressive $137.8 million dollar sum. On a mere $25 million budget, that’s a fantastic success for Buena Vista. With a gross of $8.3 million dollars its FIFTH week out, the film obviously has staying power. Expect it to tap out in the $160-175 million range.
Another Oscar hopeful with a far more bleak future is the MMA fighting film Warrior. While its 5.2 million dollar sum was enough to garner it third place, its overall success is in doubt. The film could be one of those “word of mouth” movies, ala The Help or The Fighter. Or it could just sizzle out on its way to the Oscar trail. Either way, earning back its $25 million dollar budget may be a bit of a challenge.
Finally, let’s talk about the big losers this week: Creature and Bucky Larson: Born to Be A Star. Both of them were apparently terrible, with Creature getting a 22% on Rotten Tomatoes and Bucky Larson garnering a spectacular zero percent (one of the few films to ever do so). Both felt the critical sting hit them hard at the box office, with Larson grossing 1.4 million (with a debut at 15th place) and Creature grossing a mere $327,000 dollar gross. That was enough to land Creature in the record books as the lowest opening weekend for a film EVER that opened in more than 1,500 screens. Ouch. Well, not all films can be Dicky Roberts, you two.
2. The Help—$8,926,142
4. The Debt—$4,770,720
6. Rise of the Planet of the Apes—$3,886,285
7. Shark Night 3D—$3,408,413
8. Apollo 18—$2,851,349
9. Our Idiot Brother—$2,650,538
10. Spy Kids: All the Time in the World—$2,501,432
Well, that does it for this week. Be sure to check back next week, because The Help is no longer a threat! Until then, have fun at the box office.
Source: Box Office Mojo