Best Buy announces the name of their online video rental service

They’re calling it CinemaNow and it’ll be up and running ready to sell/rent movies by the end of this month.  With the new service consumers can expect to find all of the standard bells and whistles, you’ll be able to watch movies directly on your PC or to internet connected Blu-ray players.  Pricing is $3.99 for a rental and a normal $19.99 to buy.  So this begs the question, how much is this really going to compete?

With other services offering the exact same or better prices, how much impact is Best Buy really going to have in the already cluttered online movie market?  I’m notexpecting it’s going to do much more than cut a slightly bigger wedge into the Rental stores market.  With Movie Gallery already out for the count, Blockbuster is going to have to step up in order to stay alive.

This all comes on the heels of Best Buy’s other recent announcement that they’re planning on publishing their very own video game magazine title @Gamer.  It makes one wonder why Best Buy is dipping their finger into so many pots.  They seem to really be stretching, and I hope they don’t pull themselves too thin.  Time will tell.

The site is already up and running, but it’s still operating under the Roxio banner.  By the end of the month you can expect some blue and yellow hues to be infusing the site.