Stay Frosty in the First Teaser Poster for Beauty and the Beast

While we still don’t get much of a look at any of the characters from the upcoming film (the teaser only gave us the briefest look at Emma Watson’s Belle), this poster brings about some iconic imagery that will be immediately recognizable to fans of the story.  Even if you’re not a big fan, it’s beautiful to look at and gets you thinking…Which is exactly what you want a poster to do in terms of marketing. 

Beauty and the Beast 2017 Poster

Disney’s “Beauty and the Beast” is a live-action re-telling of the studio’s animated classic which refashions the classic characters from the tale as old as time for a contemporary audience, staying true to the original music while updating the score with several new songs. “Beauty and the Beast” is the fantastic journey of Belle, a bright, beautiful and independent young woman who is taken prisoner by a beast in his castle. Despite her fears, she befriends the castle’s enchanted staff and learns to look beyond the Beast’s hideous exterior and realize the kind heart and soul of the true Prince within. 

The film stars: Emma Watson as Belle; Dan Stevens as the Beast; Luke Evans as Gaston, the handsome, but shallow villager who woos Belle; Oscar® winner Kevin Kline as Maurice, Belle’s eccentric, but lovable father; Josh Gad as Lefou, Gaston’s long-suffering aide-de-camp; Golden Globe® nominee Ewan McGregor as Lumiere, the candelabra; Oscar nominee Stanley Tucci as Maestro Cadenza, the harpsichord; Oscar nominee Ian McKellen as Cogsworth, the mantel clock; and two-time Academy Award® winner Emma Thompson as the teapot, Mrs. Potts.

Beauty and the Beast hits theaters on March 17, 2017