The First Trailer for The Grinch Looks…Normal?

Benedict Cumberbatch is The Grinch this time around for Illumination’s (Despicable Me, Minions) take on the iconic story. While we’ve seen some breif footage duirng the Olympics last month, today gives us a whole trailer to check out: 

First of all, the animation is really good and the Grinch looks better than he ever has before. Something feels off, howvever, and I think it has to do with how NORMAL everything looks. This is Seuss, things are supposed to be wonky, goofy, and all kinds of wacky. Here, though, the Whos seem like any other cartoon humans in just about any other movie. Who-ville looks average and nondescript.

Perhaps I’m being too harsh on a teaser trailer for a film that won’t hit until Christmas time, but the film isn’t giving me that Dr. Seuss vibe like other adaptations (i.e. The Lorax) has in the past.  What do you think? 


For their eighth fully animated feature, Illumination and Universal Pictures present The Grinch, based on Dr. Seuss’ beloved holiday classic.  The Grinch tells the story of a cynical grump who goes on a mission to steal Christmas, only to have his heart changed by a young girl’s generous holiday spirit.  Funny, heartwarming and visually stunning, it’s a universal story about the spirit of Christmas and the indomitable power of optimism.

Academy Award® nominee Benedict Cumberbatch lends his voice to the infamous Grinch, who lives a solitary life inside a cave on Mt. Crumpet with only his loyal dog, Max, for company.  With a cave rigged with inventions and contraptions for his day-to-day needs, the Grinch only sees his neighbors in Who-ville when he runs out of food.

Each year at Christmas they disrupt his tranquil solitude with their increasingly bigger, brighter and louder celebrations.  When the Whos declare they are going to make Christmas three times bigger this year, the Grinch realizes there is only one way for him to gain some peace and quiet: he must steal Christmas.  To do so, he decides he will pose as Santa Claus on Christmas Eve, even going so far as to trap a lackadaisical misfit reindeer to pull his sleigh.

Meanwhile, down in Who-ville, Cindy-Lou Who—a young girl overflowing with holiday cheer—plots with her gang of friends to trap Santa Claus as he makes his Christmas Eve rounds so that she can thank him for help for her overworked single mother.  As Christmas approaches, however, her good-natured scheme threatens to collide with the Grinch’s more nefarious one.  Will Cindy-Lou achieve her goal of finally meeting Santa Claus?  Will the Grinch succeed in silencing the Whos’ holiday cheer once and for all?

The Grinch hits theaters on November 9, 2018