Very recently, our editor, Jordan asked us to come up with the movies we were most excited for in 2018. It ended up culminating into this nifty Most Anticipated Films of 2018 article, you can read by clicking the link. However, when I was putting together my list I was shocked to find that Cloverfield 3 was set for a February release. Without any promotion, trailer, or even a title, I was floored that one of Paramount Pictures‘ big box office hits would be released so quietly. Heck, even 10 Cloverfield Lane had, at least, 2 months of advertising before it came out. Well, it turns out that Paramount realized the error of their ways and have pushed back the once-entitled God Particle film to April 2018, according a report by our friends at Slashfilm.
As the title suggests, this is not the first time that the third Cloverfield movie has been delayed. Originally, we were supposed to have the sequel in February of last year, but the producer of the film, J.J. Abrams, decided that reshoots were needed so the project got pushed back to October. Shortly after that, it got moved again to February. While the first few delays had to do with reshoots and strategic rescheduling, it’s obvious that this latest delay is purely to promote the film. If 10 Cloverfield Lane is any indication, Paramount doesn’t need a lot of time to promote a Cloverfield movie, as the Cloverfield sequel was a box office success with just 2 months of ads.
The film stars Daniel Brühl, Elizabeth Debicki, Aksel Hennie, Gugu Mbatha-Raw, Chris O’Dowd, John Ortiz, David Oyelowo and Zhang Ziyi. It’s helmed by director newcomer Julius Onah. While much is still unknown about this film, we do know that the original plot had to do with a scientific experiment gone wrong on the space station, that included a particle acceleration. Shortly after this discovery, the crew has fight for their lives. It’s likely that during the reshoots some parts of this synopsis changed, but until we get a trailer we won’t know for sure. In fact, this wouldn’t be the first change this screenplay has undergone. The man who penned this screenplay, Oren Uziel, revealed to Collider that his screenplay wasn’t supposed to be a Cloverfield movie at all.
“It was written before 10 Cloverfield Lane and the expanded Cloverfield universe even existed as a thing. It was a spec that I wrote probably a year or so after Shimmer Lake, so it definitely existed as its own science-fiction. And then after years of, you know how scripts kind of hang around—people like them but for whatever reason they decided to make it and then suddenly everything fell into place with J.J. [Abrams], Bad Robot, and Paramount. I don’t know exactly when it became a Cloverfield movie, but I suspect in this current market where it’s just harder and harder to market an original movie of any kind, a science-fiction movie in particular, but I think everyone just knew if it fits—and it does—into that Cloverfield world, it should, and it can only help.”
Even though Paramount has had success with limited promotion for the Cloverfield franchise, they still have A LOT to do from now until April. In no particular order, they need to reveal a title, a poster, a trailer, and then start up the promotional circuits. If any studio has shown that they can pull it off, though, it’s Paramount.
The Untitled 3rd Cloverfield movie is set to release April 20, 2018.
Stay tuned for the trailer that is likely to drop soon, assuming Paramount keeps this date.