A familiar streaming service is about to get a major rebrand in 2021. ViacomCBS has announced plans to change the name of their well-known CBS All Access to Paramount+ in early 2021.
The move is part of ViacomCBS‘ long-term plan to add more content to their platform. Just this year alone, CBS All Access has added tons of shows from Viacom networks BET, Comedy Central, MTV, Nickelodeon and Smithsonian Channel, among others. That’s over 3,500 episodes of across a boatload of high-quality Viacom channels. Not bad for a streaming service that used to be known for Star Trek and Big Bang Theory.
As for why Paramount+, though?
“Paramount is an iconic and storied brand beloved by consumers all over the world, and it is synonymous with quality, integrity and world-class storytelling,” said Bob Bakish, President and CEO, ViacomCBS. “With Paramount+, we’re excited to establish one global streaming brand in the broad-pay segment that will draw on the sheer breadth and depth of the ViacomCBS portfolio to offer an extraordinary collection of content for everyone to enjoy.”
In addition to the new name announcement, ViacomCBS also revealed five new series orders that include some iconic revivals and docuseries.
- A re-imagined MTV‘s “Behind the Music“
- BET‘s “The Game“
- A 10-episode limited series about the making of “The Godfather,” titled “The Offer.”
- A show based on the real-life CIA program of the same name “Lioness“, where a marine must befriend the daughter of a terrorist organization.
- A true-crime docuseries “The Real Criminal Minds”, based on the now-ended Criminal Minds TV show.
As of now, ViacomCBS says they have no plans to hike up the price with the rebrand. Paramount+ will still run at $5.99 for limited commercials and commercial-free for $9.99.