2K Games Partners With NFLPA & OneTeam for Rights to NFL Player Likenesses

Back in March, 2K Games and the NFL announced a multi-game partnership. Unlike their deal with EA Sports, however, these games would be non-simulation football games. What non-simulation entails remains to be seen. Nevertheless, it meant more NFL games were on the way from a publisher familiar with producing amazing sports content.

That said, just because a deal was made with the NFL didn’t mean that 2K Games could feature NFL player likenesses. For that, 2K had to make a deal with the NFLPA and One Team Partners. They announced that a deal has been struck today.

“We’re thrilled to be working with the NFLPA and OneTeam to bring the biggest and best stars in football to the games we’re working on,” said David Ismailer, President of 2K. “We want to give fans experiences that are authentic, memorable and fun, and having a roster of real-life sports heroes through the Players Association and OneTeam is a huge part of delivering on that promise.”

“2K has a proven track record of high-profile and successful business relationships with other sports leagues, professional athletes and their collective fans,” said Steve Scebelo, Interim President of NFL Players Inc., the marketing and licensing arm the NFLPA. “The label makes some of the best sports video games in the world, and we look forward to working with 2K, our players and OneTeam on future projects.”

“Sports video gaming is a massive growth category, and the partnership between the NFLPA and 2K presents an opportunity not only to excite current gamers but also reach untapped future audiences,” said Ahmad Nassar, CEO of OneTeam Partners. “Our role is to bring together strong collective rights that can be supported by the most innovative and creative businesses, benefiting all stakeholders. We are pleased to be a part of this important partnership.”

Thanks to this partnership, 2K can now feature the names, numbers, images, and likenesses of over 2,000 active NFL players. 2K is set to launch the first of these games in 2021.