Bungie and their Destiny Franchise Split From Activision

Over the last 5 years, Bungie has been hard at work making their prolonged shooter, Destiny franchise, a hit.  In two games, they created tons of weekly content and DLC to keep fans engaged enough to return.  The most recent, of which, was developing Seasons with their Destiny 2 Forsaken Annual Pass, which featured new content every week.  While they garnered plenty of acclaim and fandom, the one thing they didn’t garner a lot of was sales.  At least, not by the standards of their publisher, Activision.

This has resulted in a surprising split between one of the most successful studios in the gaming world, Bungie, and one of the most successful publishers in the game world, Activision.  With the divorce, Bungie maintains full custody of the entire Destiny franchise and the peace of mind that they’ll never have to deal with their publisher overlords ever again.

That’s because the working relationship between the two sides had been toxic since before Destiny 1 ever released.  That’s according to Kotaku’s Jason Schreier who says,

This development comes after years of tension between the two companies—tension that has existed since before the first Destiny even shipped.

Bungie held a team meeting today to share what they believe is good news, as it now seems as if they have the creative freedom to do what they like with the Destiny brand.  While that’s exciting for Destiny fans, who’ve grown tired of the monotonous gameplay, the question of finance and distribution is something to wonder about.  Will a new publisher swoop in and give Bungie the freedom they so desperately desire or will they try and go it alone for as long as they can? 

We’ll find out, but with the release of EA‘s Anthem (a direct competitor to Destiny) just around the corner, they’ll need figure out what they’re going to do and quickly.