Club Nintendo Rewards Program is Going Away

Registering your game or console on Club Nintendo, and taking quick surveys, allowed you to earn “coins” that you could then turn in for a variety of great prizes both physical and digital (including some really great games).  Every month I looked forward to seeing the new games they were offering that I could turn my wealth of points towards, but sadly, Nintendo has announced the loyalty program is being discontinued:

After more than six years of delivering fun Nintendo-themed rewards to its members, Club Nintendo is preparing to shut down. Nintendo’s loyalty-rewards program rewarded members with a variety of items, such as downloadable games, Nintendo posters or character figures in exchange for Coins that members earned by registering products or completing surveys. Club Nintendo members in the United States and Canada can earn additional Coins through the end of March, and can redeem those Coins through the end of June. Nintendo of America will be announcing a new customer loyalty program at a later date.

“We thank all Club Nintendo members for their dedication to Nintendo games and their ongoing love for our systems and characters,” said Scott Moffitt, Nintendo of America’s executive vice president of Sales & Marketing. “We want to make this time of transition as easy as possible for our loyal Club Nintendo members, so we are going to add dozens of new rewards and downloadable games to help members clear out their Coin balances.”

Nintendo will add a number of physical reward options for members in February. Members will also be able to choose from a lineup of many downloadable games. As a gift to Club Nintendo members, the Flipnote Studio 3D software will be available to download for free in February. This software will allow users to create unique three-dimensional animations and to exchange their creations via local wireless with others who also own Flipnote Studio 3D. Users who uploaded creations to Flipnote Hatena will be able to download their personal animations from the Nintendo DSi Library menu in Flipnote Studio 3D software. Flipnote Studio 3D will be available to Club Nintendo members until June 30. The ability to create a new Club Nintendo account will end on March 31. All users who register to Club Nintendo before registration closes will be eligible to receive Flipnote Studio 3D.

Okay, so it’s not totally dead, and chances are they’ll be giving fans using the system some great game offers in it’s last months, but it’s still kind of a bummer to see it go.  I’m eager to see what the new loyalty program will bring and how it will work, but it sounds like we’ve got a little while before we hear morea bout that.  

What do you guys think about Club Nintendo going away?  Anyone here use it a lot or is it just me?