Last year, EA (Electronic Arts) surprised everyone when they decided to move out of the Los Angeles Convention Center to put on their own, more intimate, event EA Play. The move turned out to be a huge success as gamers got to have hands-on experience with big name games like Battlefield 1, Titanfall 2, and their annual sports titles FIFA 17, Madden 17, and NHL 17. Plus, they got access to tons of memorabilia, including Mass Effect gear.
Today, EA has announced their plans to once again have their solo event EA Play. The caveat, this time, is that it’s going to be a LOT farther away.
Previously, EA Play was at LA Live, which happens to be in Microsoft Plaza, just a short walk away from the LA Convention Center, where E3 is annually held.
This year, EA Play will be at the Hollywood Palladium, 6-7 miles north of E3 2017. Suffice to say, it’ll no longer be a short walk away. The event will also begin a day earlier, on Saturday June 10, and will run until Monday, June 12. EA Play will likely kickoff with EA’s Press Conference, Live from the Hollywood Palladium.
The move is a disappointing one, for me. One of my favorite parts of E3 2016 was that I could always just run over to EA Play, at the end of the day, and replay all their games, especially Madden. While I’m disappointed and many fans will likely be too, the move makes sense. The change will make EA Play the focal point before the festivities of E3 2017 begin. Meaning they’ll get even more traffic, instead of E3 taking away from their event.
EA Play will be on June 10-12 at the Hollywood Palladium.
E3 2017 will be held on June 13-15 at the Los Angeles Convention Center.
Hopefully, we’ll see more of what EA has in store for the Nintendo Switch!