Loyalty Program ‘PlayStation Stars’ Revealed

PlayStation revealed a loyalty program for gamers this week.

The PlayStation Stars program will give players a chance to earn points that can be used to buy games and products, Grace Chen, VP of Network Advertising, Loyalty & Licensed Merchandise said in a blog post on Thursday.

“Today, I’m pleased to reveal PlayStation Stars, a brand new loyalty program that celebrates you, the player, for being on this ever growing gaming journey with us. PlayStation Stars will be free to join when it launches later this year,” Chen wrote. “Once you become a member, you’ll earn rewards by completing a variety of campaigns and activities. Our ‘Monthly Check-In’ campaign simply requires you to play any game to receive a reward, while other campaigns require you to win tournaments, earn specific trophies, or even be the first player to platinum a blockbuster title in your local time zone.”

Grace said the points can be redeemed for PSN wallet funds and “select PlayStation Store products.”

“Also, as part of PlayStation Stars, we are unveiling a new type of reward called ‘digital collectibles,'” the blog post reads. “Collectibles are as diverse as our portfolio of products and franchises. They are digital representations of things that PlayStation fans enjoy, including figurines of beloved and iconic characters from games and other forms of entertainment, as well as cherished devices that tap into Sony’s history of innovation. There will always be a new collectible to earn, an ultra rare collectible to strive for, or something surprising to collect just for fun.”

Chen said the “program will evolve over time” and the company is currently doing early tests on the program ahead of its launch later this year. It will rollout in regional phases.

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Managing editor over video games here at Cinelinx. Let me lose myself in Animal Crossing and Stardew Valley for days, thanks. KakeBytes is my podcast adventure through gaming history.