“I really appreciate everything Reggie has done for Nintendo,” said Shuntaro Furukawa, President of Nintendo Co., Ltd., said. “Inside and outside our company, Reggie is known as an exceptional leader. We are grateful that he is leaving the business in good shape with strong momentum. While we will miss him and we wish him the very best in his retirement, we are also pleased to have such an able successor ready to step into that role. Doug Bowser and the rest of the team will ensure a seamless transition and continued momentum for Nintendo.”
Doug Bowser, current Senior Vice President of Sales and Marketing at Nintendo of America, will succeed Fils-Aime as President when he steps down on April 15.
“It has been my great fortune to work with and be mentored by Reggie for four years at Nintendo of America,” Bowser said, in a press release shared by Nintendo. “And rest assured, we will continue to build on his work to evolve and expand our brand, furthering Nintendo’s global mission of creating smiles. There are millions more of those to come.”
Fils-Aime has been with the company for more than 15 years and has played a front facing role, engaging with the fanbase through the years during events like E3. I was so impassioned following a vote of no-confidence in Nintendo following the 2015 Nintendo Digital Event that I defended the company in an editorial on this site, using many gifs that feature the current president engaging in light-hearted ribbing at the passion of the community.
“Nintendo owns a part of my heart forever,” Fils-Aime said in the press release. “It’s a part that is filled with gratitude – for the incredibly talented people I’ve worked with, for the opportunity to represent such a wonderful brand, and most of all, to feel like a member of the world’s most positive and enduring gamer community. As I look forward to departing in both good health and good humor, this is not ‘game over’ for me, but instead ‘leveling up’ to more time with my wife, family and friends.”
According to Nintendo, Fils-Aime started at Nintendo of America in 2003 as its Executive Vice President of Sales and Marketing and became its President and COO in May 2006. His time with Nintendo began during the Nintendo GameCube and Game Boy Advance era. His leadership of Nintendo’s largest territory expanded the audience for Nintendo products as phenomena like Nintendogs, Brain Age, Wii Sports and Wii Fit brought millions of new players to the world of video games. Fils-Aime’s management led to record-breaking sales for products like the Nintendo DS, Wii, Nintendo 3DS and Nintendo Switch systems. At the same time, he communicated innovative new product features to a mass audience via his strong and affable personality, making him a favorite of media, members of the video game industry and Nintendo fans alike, Nintendo said.
Nintendo fans, Reggie has a message for all of you. Please take a look. pic.twitter.com/EAhaEl5oEJ
— Nintendo of America (@NintendoAmerica) February 21, 2019