Believe it or not, The Sims is getting an esports reality show! Electronic Arts has partnered with Turner Sports, ELEAGUE, and Buzzfeed Multiplayer to produce the 4-episode series. The series is called The Sims Spark’d.
The Sims Spark’d showcases 12 familiar online personalities who each specialize in their own element of The Sims gameplay. Their goals are to create amazing characters, landscapes, and stories all in an effort to impress the celebrity panel of judges and survive elimination. Whoever wins the competition walks away with $100,000.
The show features host and former American Idol finalist, Rayvon Owen. The three judges joining him will be BuzzFeed Multiplayer YouTube personality Kelsey Impicciche, singer-songwriter Tayla Parx, and Maxis game developer, Dave Miotke.
“Since its inception, The Sims has been a groundbreaking experience, allowing players to create and virtually live out the stories they create in-game. That’s what makes it so special,” said Lyndsay Pearson, GM of The Sims franchise. “That’s also why this show is so exciting. We’re continuing that innovative spirit, bringing our community together to compete and showcase their in-game storytelling on a reality show in an entirely new way.”
“ELEAGUE has become a destination for premium gaming content and The Sims Spark’d fits perfectly with our focus on gaming lifestyle and culture programming,” said Craig Barry, Chief Content Officer, Turner Sports. “We look forward to this next phase of our partnership with EA as we showcase its popular Sims franchise on TBS.”
“We are excited to introduce the highly-engaged Gen Z community of BuzzFeed Multiplayer to an inventive new form of storytelling within the imaginative world of The Sims,” said Branden Smith, Executive Producer of BuzzFeed Multiplayer. “Partnering with EA and TBS allows us to offer new experiences for fans and expand our core values by spreading an inclusive approach to gaming across platforms and screens.”
The Sims Spark’d presented by ELEAGUE will debut Friday, July 17, at 11 p.m. ET/PT on TBS. Episodes will continue to premiere weekly on Fridays (July 17, 24, 31 and August 7) at 11 p.m. on TBS. BuzzFeed Multiplayer will be the digital destination, streaming each The Sims Spark’d episode on the Monday after it is televised (July 20, 27 and Aug. 3, 10).
You can watch the TBS commercial for The Sims Spark’d below: