YO-KAI WATCH is centered around a young boy who gets his hands on a special watch that allows him to befriend and help the mysterious Yo-kai and later summon them in battle against other Yo-kai. You will overcome challenges and help various characters solve everyday problems with the help of your Yo-kai friends.
What exactly are Yo-kai though? They’re not ghosts, monsters, or creatures. They’re simply… Yo-kai. They cannot be seen by the human eye, but they’re everywhere. Whether born from the soul of a deceased human, or an everyday object discovering its higher purpose, their personalities are distinctly human like.
The game, which is also accompanied by a manga and anime series, has amassed more than a billion dollars in retails sales of toys and other merchandise aside from the sales of the game, music, or publishing. Are we in for the same fate? If the wide success of the Pokemon series in the late 90’s and early 2000’s has anything to say about the Western consumer base I’m willing to bet we are in for something huge.