Let’s face it…Today is Star Wars day. The blu-ray’s are now out and store shelves and the fanboys who picked them up at midnight are probably only halfway through watching them right now (if it wasn’t for work, I’d be right there with them). Needless to say, if you’re anywhere on the internet today (not just here) then expect to see a whole lot of Star Wars stuff pop up. However, this is among one of the coolest.
I say that because it’s helping a good cause. We all know that Star Wars equals money. So when they partner up to help a charity it’s a great thing, because it’s guaranteed that that charity is going to be getting a lot of donation cash. Anyway, here’s some quick info from Lucasfilm:
Lucasfilm announced today that in celebration of the September launch of Star Wars: The Complete Saga on Blu-ray,it is linking up with celebrities, eBay and Major League Baseball to ask fans to Use the Force for Good to support Stand Up To Cancer (SU2C). SU2Cfunds groundbreaking cancer research that will get new therapies to patients quickly and save lives.
The campaign will launch todaywith a video featuring celebrity Star Warsenthusiastsencouraging fans to Use the Force for Good and join Lucasfilm in donating to Stand Up To Cancer. SU2C Ambassadors Aziz Ansari, Zach Galifianakis, Bill Hader,Ed Helms, Ken Jeong, Jaime King, Seth Rogen, Andy Sambergand, Emma Stone– along with Star Wars alum Samuel L.Jackson – will each Use the Force for Goodas they recreate classic Star Wars scenes to raise awareness for cancer research.
I’m not going to lie. This video is pretty damn funny. I mean, it’s a bunch of comedians re-enacting various moments from Star Wars, so some silly and stupid things ensue. In all though, I was laughing pretty hard. On top of that we get to see the gorgeous Emma Stone sporting the Princess Leia cinnamon buns…Awesome.
Here’s some info on how they’re going to be raising the money and how you can help them out:’
Also, eBay will use the Force of its 97 million active members to give fans an online destination for browsing unique and special Star Wars items: ebay.com/usetheforceforgood. The destination will allow fans to bid on rare and exclusive items like a one-of-a-kindStar Warsedition 2012 Volkswagen Passat and a once-in-a-lifetime experience; dinner with prominent Bay Area filmmakers George Lucas, Chris Columbus, Francis Ford Coppola, Philip Kaufman and John Lasseter. All charity auctions will begin on September 16th at 4:00 p.m. PDT, and continue until 4:00p.m. PDT on September 23rd.
Star Wars and SU2C have also created a Stand Up To Cancer line of Star Wars t-shirts. The tees will feature iconic Star Wars artwork alongside SU2C’s signature upward arrows, with slogans like “Blast Cancer” and “Use the Force for Good.” The exclusive tees are available now and can be purchased through the end of the year at store.standup2cancer.org/shopwith proceeds benefitting SU2C.
Like I said, it’s a good initiative and it’s always nice to see a property that so clearly makes a lot of money, use it’s selling power to help out with good causes.