First Trailer for Imaginary Puts a Terrifying Spin on a Common Childhood Practice

Pyper Braun as Alice in Imaginary. Photo Credit: Parrish Lewis

Lionsgate and Blumhouse have revealed the chilling first trailer for Imaginary, which hits theaters this March.

Kids can be creepy. This is something many horror films have taken advantage of. While the trope of “evil imaginary friends” can be all too familiar, trust the storytellers at Blumhouse to find a way to still make it thrilling. At least, that seems to be the case in the first trailer for Imaginary:

From Blumhouse, the genre-defining masterminds behind FIVE NIGHTS AT FREDDY’S and M3GAN, comes an original horror that taps into the innocence of imaginary friends – and begs the question: Are they really figments of childhood imagination or is something more terrifying lying just beneath?


When Jessica (DeWanda Wise) moves back into her childhood home with her family, her youngest stepdaughter Alice (Pyper Braun) develops an eerie attachment to a stuffed bear named Chauncey she finds in the basement. Alice starts playing games with Chauncey that begin playful and become increasingly sinister.


As Alice’s behavior becomes more and more concerning, Jessica intervenes only to realize Chauncey is much more than the stuffed toy bear she believed him to be.

Imaginary is set to hit theaters on March 8, 2024.

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Jordan Maison
Editor-in-Chief: Writer and cartoonist who went to college for post-production, he now applies his love of drawing, movie analysis, filmmaking, video games, and martial arts into writing.