EA Sports Renews Key NIL Partnership

Electronic Arts and FIFPRO announced today the two companies have renewed their partnership to continue to bring the most authentic sports games to life.

“Our players regularly remind us that one of the most important aspects of an EA SPORTS experience is the deep immersion created through authentic use of the world’s greatest leagues, teams and talent — it’s how we continue to uniquely blur the lines between the digital and physical worlds of football”, said David Jackson, VP EA SPORTS Brand. “FIFPRO will continue to be an important partner as we build the next generation of EA SPORTS football experiences for players around the world”.

In addition to the thousands of player names and likenesses that are supported by the FIFPRO license agreement, the partnership makes EA SPORTS the only places fans can play in the UEFA Champions League, CONMEBOL Libertadores, Premier League, Bundesliga, and LaLiga Santander.

“We are extremely pleased to extend the long-term relationship with EA SPORTS, a true partner that’s committed to [creating] the best interactive experience for football fans worldwide,” said Theo van Seggelen, Statutory Director of FIFPRO Holding.

 

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Managing editor over video games here at Cinelinx. Let me lose myself in Animal Crossing and Stardew Valley for days, thanks. KakeBytes is my podcast adventure through gaming history.