Hasbro Reveals A Functioning, Programmable Optimus Prime Collectible!

During Hasbro Pulse Fan Fest the toy company revealed a new high-end Transformers collectible that actually works as a robot.

Well this is all sorts of cool! During the Fan Fest presentation, Transformers fans/collectors were given something new to look forward to: a programmable Optimus Prime. Working in conjunction with Robosen Robotics, Hasbro is launching this impressive robot that can walk, transform, and follow commands via your phone or voice.

In short, it’s about as close as you can get to having a real life Optimus Prime in you life:

After over 11 years of rigorous R&D, the talented team at Robosen was able to produce the first-ever consumer robot that features a comprehensive set of functions, including automatic convertible movement from vehicle to robot, bipedal walking ability in robot form, race function in vehicle form, programmable/code development, and robot control/commands by either voice or via mobile app. Now together with Hasbro, Robosen will be able to provide an unparalleled interactive experience for the millions of fans of the TRANSFORMERS franchise, with new products and collectibles being announced in the months to come.

“We are thrilled to collaborate with Hasbro and look forward to ushering in a new standard of robotics with the most advanced TRANSFORMERS robots for consumers ever created,” said Sean Tang, Director of Robosen USA. “The team is working hard to deliver an amazing user experience for fans of this esteemed franchise and produce TRANSFORMERS that will be a premium addition to their collection with its superior functionality.”

“We are equally excited about this collaboration! In our continued persistence to elevate branded play, Robosen’s advanced innovation within robotics, will allow our fans to bring their favorite TRANSFORMERS characters to life in a way never achieved before within collectibles”, said Casey Collins, General Manager and SVP, Global Consumer Products, Hasbro.

Robosen Robotics’ visionary craftsmanship and cutting-edge technology in artificial joint driving algorithms and digital electric drive technology were on full display at last year’s CES when they debuted the T9, an advanced programmable robot that was an attendee favorite with numerous video posts on social media, as well as garnering top press placements in major worldwide news outlets.

All of the products and collectibles will be meticulously designed and crafted with state-of-the-art, high-grade metal alloy parts, combining a classic industrial design with the most cutting-edge robotic technology, while providing an ultimate entertaining experience filled with programming, and pure fun!

This Optimus Prime is now available for pre-order at Hasbro Pulse and retails for $699 USD.