Robosen and Hasbro Reveal New Elite Optimus Prime

This morning, Hasbro and Robosen Robotics revealed their newest collaboration, a lighter, updated version of the automatically transforming Optimus Prime toy!

Remember that insanely awesome Optimus Prime toy that was a REAL robot that launched last year? One that could transform itself and follow commands you give it? Yeah, Robosen and Hasbro are at it again. This time around, they’ve developed a new version on the Elite scale. So it’s a little smaller, quite a bit lighter, but still brings all the cool to the table:

Fans of the original cartoon and blockbuster movies can now enjoy bringing to life the leader of the Autobots with this collectible robot featuring advanced programmable capabilities, voice-activated interactions and state-of-the-art auto-converting technology.


Featuring over 5,000 components, including an incredible 60 microchips and 27 high-precision servo motors, the 16-inch tall Elite Edition Optimus Prime is crafted and engineered by Robosen’s talented robotic experts to provide fans an unparalleled interactive experience. The new robot is a lighter, more compact version of the limited edition Flagship Optimus Prime robot that launched last year and features all of the same capabilities.

Equipped with 80 phrases voiced by the legendary actor Peter Cullen, and over 43 pre-installed commands, this authentically designed Optimus Prime comes ready for battle and entertainment right out of the box. You can walk, punch, blast, drive and convert your Autobot leader at the touch of a button, the swipe of your finger or at the command of your voice.


To add to the endless creative opportunities, the advanced programming capabilities come to life with the Robosen app, allowing users to customize their Elite Optimus Prime with their own unique actions and sequences.


The Elite Optimus Prime comes with a premium foam protective travel case, the Engergon Axe with swivel back grip, the Ion Blaster with integrated light and switch (built-in battery included on the Blaster), a charging adapter and two built-in rechargeable lithium-ion batteries (1200mAh).


“We are equally excited to have teamed up again with the talented team over at Robosen! These premium products unlock an all-new category for our TRANSFORMERS product portfolio, showcasing our new Blueprint 2.0 strategy by helping unleash the potential of this beloved franchise. With the Elite Optimus Prime, fans can indulge in an elevated branded entertainment experience,” said Casey Collins, General Manager and SVP, Global Consumer Products, Hasbro.

The Elite Optimus Prime is available for purchase at and retails for $699.00 USD. You can still snag the previous version (the Flagship Model) that launched last year for $1,199.99USD. Either way, I’m thinking these will make some Transformer fans super happy this Holiday season.

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Jordan Maison
Editor-in-Chief: Writer and cartoonist who went to college for post-production, he now applies his love of drawing, movie analysis, filmmaking, video games, and martial arts into writing.