e.l.f. Cosmetics revealed a new collection this week that is perfect for gamers. Secret codes and all.
Each product in the collection contains a secret code that can be redeemed for bonus points and gift cards from e.l.f., and a surprise reward is available for people who unlock all of the secret codes.
“e.l.f. was an early adopter in beauty on Twitch. We want to uplift and empower all creators in the gaming world through inclusivity, positivity and accessibility. We are excited to continue to break boundaries at the intersections of entertainment, gaming and beauty,” e.l.f. Beauty VP of marketing Patrick O’Keefe said.
e.l.f. will host a special livestream on Twitch July 13 about the collection.
The 8 piece collection called Game Up is currently exclusively available on the e.l.f. website but will be released in Target stores on July 10 and at Shoppers Drug Mart July 18.
The eight items in the Game Up collection are the Game Up Bonus Points Lip Gloss Mask ($6), Game Up Extra Life Kit ($15), Game Up Eye Win Eyeliner Pot ($6), Game Up Gotta Nail Them All Kit ($15), Game Up Ready to Play Eyeshadow Palette ($10), Game Up Rez-Me Awakening Eye Cream ($10), Game Up Rez-Me Awakening Face Mask ($10) and Game Up Shield Me Setting Mist ($10).