The AMC Theater chain is talking about instituting a variable pricing model for films, which would see the big blockbusters cost more for admission than other releases. The theater chain feels that it’s standard business practice in most industries to charge more for in-demand products, so they are considering bringing that practice to movie theaters.
Filmmakers think they know what we want, but do they really? Do the executives sitting behind big, round tables in the executive offices of the major movie studios really have their finger on the pulse of the public? In fact, it’s questionable if even some of the creative talent, such as big name directors really understand what the people want. (Looking at you, Zack Snyder!) Is the film industry headed in the right direction? Well, we’re offering some free advice to Hollywood today. Cinelinx is listing 5 lessons that the people behind the cameras and desks need to know.